About Us
The Story of Ganie’s Lechon
Before the crackle of golden lechon skin became his signature, Isaganie Villano was just a young boy on his parents’ cattle farm in San Jose del Monte, Bulacan. His days began early—feeding cows, carrying pails of water, and helping prepare fresh meat for the market.
It wasn’t just farm work. It was a lesson in patience, quality, and pride in every cut of meat. Isaganie’s curiosity went beyond chores—he studied the perfect balance of fat and lean, observed how customers reacted to quality products, and learned the discipline it took to produce them consistently.
As he grew older, Isaganie carried these lessons into everything he did. One day, he decided to roast a lechon for a family gathering. The result was unforgettable—perfectly crispy skin, tender juicy meat, and flavors that had everyone talking.
Requests started pouring in from friends and relatives for their own celebrations. What began as a simple hobby soon became a burning passion. In 2010, Ganie’s Lechon was officially born, built on the principles of quality without compromise, respect for tradition, and cooking with heart.
Today, Ganie’s Lechon is a trusted name for celebrations across Bulacan and beyond. But for Isaganie, it’s more than a business—it’s the fulfillment of a lifelong dream to share the flavors of his heritage with every table, making every gathering unforgettable.
Because for him, every lechon tells the story of a farm boy who worked hard, dreamed big, and brought joy to people through food.
Our Mission
At Ganie’s Lechon, our mission is to bring families and communities together through the unforgettable taste of our traditionally roasted lechon. We are committed to delivering authentic Filipino flavors, using only the finest ingredients and time-honored cooking methods. With every order, we strive to provide excellence in flavor, quality, and service — making every celebration truly special.
Our Vision
Our vision is to be recognized as the most trusted and beloved lechon brand in the Philippines — known not only for our mouthwatering lechon but also for our dedication to Filipino heritage, customer satisfaction, and continuous innovation. We aim to bring the joy of Ganie’s Lechon to more homes, events, and celebrations — locally and beyond.
Front Row: Gaano kabusisi ang paggawa ng lechon baka?
Aired (December 23, 2019): Dinadagsa ng mga mamimili ang isang litsunan ng baka sa Bulacan. Dahil sa isyu ng ASF, umiiwas pa rin daw ang ilan sa karne ng baboy kaya ang espesyal na lechong baka muna ang kanilang ihahanda. Pero paano kaya ito inihahanda ng pamilyang tinaguring “Pamilya Lechonero”?
In the heart of Bulacan, a family’s fire never dies.
Every Christmas, New Year, and town fiesta, the aroma of slow-roasted beef draws crowds to their humble roadside pit — not for the usual lechon baboy, but for their now-famous lechon baka.
When African Swine Fever struck and pork sales plummeted, they refused to let the flames go out. Instead, they turned to beef — reinventing a feast tradition and earning the name “Pamilya Lechonero.”
From choosing the right cow — healthy, fresh, and with the perfect balance of fat and meat — to a 12-hour vigil by the fire, every roast is a test of skill, patience, and grit.
Old bamboo spits pierce through the marinated carcass, secret spices tucked inside, sewn tight, and slowly turned over glowing charcoal. The heat must be just right. One mistake, and hours of work are gone.
Around the pit, each family member moves with purpose: the father guarding the fire, the mother mixing sauces, the children packing orders.
For them, lechon baka is not just food. It’s a livelihood, a legacy, and a source of pride — every bite carrying the taste of discipline, dedication, and the Filipino spirit.
When pork was shunned, beef took center stage — and in this corner of Bulacan, the Lechonero Family made sure the feast never stopped.
We’d Love to Hear From You – Contact Ganie’s Lechon Today
Got a question or planning something special?
We’d love to hear from you! Whether you’re ordering for a big event or just want to know more about our lechon, we’re here to help. Feel free to call or text us, or simply fill out the form. From custom orders to catering inquiries, we’re ready to make your celebration extra special.
